I must confess that I have
just gotten around to reading Donald Trump’s book “The Art of the Deal.” I thought it was going to be a “how to” on
negotiating, but it turned out to be autobiographical. The focus is on Trump’s early business
success and should be read by anyone who wants to understand the way our
president operates.
During last year’s campaign,
Charles Krauthammer complained the Trump was not intellectually curious. It was evident from the candidate’s style
that he was not well read. This was
interpreted to mean that he did not have the depth—or breadth—of understanding
to be our chief executive.
This turns out to be a
serious mistake. Trump is a man of
action, not an academic or intellectual.
He concentrates on what he needs to know in order to get a particular job
done. He did this when he was a real
estate magnate. He does it in the oval
office.
The first thing to realize
about our president is that he is a people person. He transacts business by interacting with
individuals who can move his projects forward.
They are therefore the ones who need to comprehend the relevant details.
I, along with many others,
was surprised by the quality of the cabinet Trump put together. I had assumed that he would be too
intimidated by expertise and intelligence to surround himself with managers
more accomplished than himself. This was
completely wrong.
Trump prides himself on his
ability to recognize talent and to allow those who possess it to exercise
it. He also takes pleasure in judging
character. This way he learns whom to
trust. In the past, if he was going to
make a multi-million dollar deal, he wanted to be sure his interlocutor was as
good as his word.
Trump likewise believes in
common sense. He sizes up a situation,
often by personally investigating a project.
While he acknowledges that this frequently involves following his gut
instincts, he considers these superior to intellectualized rationalizations.
As a result, he dismisses
study committees and professional consultants as a waste of time. These are described as mechanisms unsure
executives use to put off making decisions.
Guess what? I think he is right!
Having just returned from a
conference on applied sociology, I heard a bevy of consultants explaining their
trade. I was struck with how out of
touch with reality many were. Although
they had a good line of patter, many hid their lack of insights behind an
academic façade.
Trump’s discussion of the
reconstruction of the Wollman ice skating rink is a stunning illustration. As he recounted the many mistakes of New York
City officials, I could not help but laugh.
Their level of irresponsibility was almost beyond belief.
Trump, as you may know,
accomplished in five months, for less than three million dollars, what the
government could not do in six years for over thirteen million. The difference was that he cared, whereas
those using other people’s money didn’t.
They were more concerned with how they were depicted in the press.
Two more lessons I gleaned
from Trump were that he is not afraid of taking risks or of engaging in
intimidation. He has been willing to
lose and, as a consequence, has often placed himself in a position to win. Instead of holding back because he is uncertain
of every detail, he goes ahead when he considers the odds are in his favor.
Nor has he always played the
nice guy. He has, on more than one
occasion, been a bully. If this sounds
crude, it also translates into not allowing others to bully him. Even as a young man, he was prepared to
confront people who had more power and status than he did.
Much of this should sound
familiar. It is of a piece with
strategies Trump now employs in the White House. Being the commander-in-chief is not the same
as being a real estate developer, but there can be no doubt that our president
has adapted practices from one to the other.
I can’t predict the reader’s
reaction, but I came away with a better opinion of Trump. Yes, his book is self-serving; nonetheless it
provided me with a reassuring window into his methods.
Melvyn L. Fein, Ph.D.
Professor of Sociology
Kennesaw State University
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